The season of love is upon us and it has got us thinking about how fond we are of PR.
PR is a great industry to be in as no two days are the same. You get to work with different people from a range of backgrounds, all with interesting stories to tell. What’s even better is that we get to write about what our hard working clients are up to.
Many people don’t understand the full benefits of what PR can offer their business. So we just wanted to share a few reasons why you should love PR…
PR is more credible than advertising
Advertising is self-promotion – you pay a publication to print a message designed by you and it’s often expensive. PR is third party endorsement with other people talking about your company instead of you, making it more believable.
PR gets your message out there in a range of media
PR allows you to target different groups with messages specialised for them. A press release for example, can be tweaked and sent to radio, TV, magazines, newspapers, blogs and distributed through social media.
Start conversations and build relationships with your target audience
The creation of social media makes communication accessible at the touch of a keypad and you can engage directly with your stakeholders.
It can affect your bottom line
Awards are a great PR tool as they help raise your company’s profile and motivate your team. The University of Leicester even found that award winning companies showed an improved financial performance after just one year of winning their first award.
You can track PR success
After sending out a press release or when an article has been featured, there are a number of things you can do to track its success. These include looking at whether website traffic has increased, number of click through rates, orders placed, mentions on social media and retweets to name but a few.
Why not tell us why you love PR?