Here are our
top five reasons why PR is a sound financial investment for
1) PR helps SME's compete with the big boys.
The problem many small businesses face is competing with larger,
more established competitors. PR for SME's works really well as
it's all about raising profiles so perfect for those unknown in the
2) It's not as expensive as you think. Many
people believe PR is expensive, but this isn't the case as it's
more cost-effective than advertising. Public relations
consultancies work with your budget to get the best results and
many work on a project or retainer basis.
3) Spreading the word. PR is all about raising
awareness and getting your name out there. And to maximise exposure
and coverage, PR agencies now distribute stories to online
publications and websites as well as print media. Social media can
also be used to reach a wide range of audiences, helping to spread
the word about you and your company.
4) PR is measurable. A good public relations
consultancy will set KPI's and objectives for what you want to
achieve before starting work on your campaign. They will then
continuously monitor these and measure the results based on the
objectives set. For example, one of our clients was holding an open
day and the only way they publicised it was through the use of PR.
As a result they had over 80 people turning up.
5) Beats off the competition. Your competition
may be reducing their marketing spend, so what better time to
invest in PR to make you stand out from the crowd.
Don't be afraid to shout about your success. PR can put you in
the spotlight and you don't need to spend thousands for it to be
But don't just take our word for it, take a look at some of the
companies we have helped.
Or ask us about our Pick and Mix PR menu to give you a taste of