Energy Saving Week
Activity
Copywriting
Client
London Borough of Havering
Challenge
The Council wanted to highlight the benefits of saving energy as part of its objective to reduce energy use across the borough.
The copy needed to simplify complicated messages about climate change to persuade residents and staff to make small changes.
Solution
As case studies help to communicate powerful messages, Reflection PR interviewed a school, a library and a resident to find out how they were saving energy. These conversations were written into short case studies for Havering’s newspaper.
Copy was also written for Havering’s website, explaining about climate change and using Top Tips and Myth Busters to grab people’s interest. And, copy for the council’s intranet provided energy saving measures at work.
Result
The website, intranet and newspaper copy was delivered within a short timeframe and launched during Energy Saving Week.
Sheri Lim, London Borough of Havering said;
“Thanks for your work on this. I was very pleased with the results and will gladly contact you again in future.”