GSA Marine case study
Launching a new boat - the GSA Atlanta 24
Client:
GSA Marine, Norwich
Challenge:
To raise awareness of GSA Marine’s latest boat, the GSA Atlanta 24.
Solution:
Media relations campaign in specialist boating press, focused on the re-launch of a classic boat from the 80’s, inviting journalists to visit the company at the Boat and Caravan Show and to test the boat.
Results:
Journalists from five media visited GSA Marine’s exhibition stand and river tests were secured with four.
Positive coverage has reached over 56,500 people and includes four pages in Canals and Rivers and three pages in Anglia Afloat.
Glenn Munford, Owner of GSA Marine adds; “I’m pleased with the coverage that has been achieved for the new boat which has saved valuable time so I could focus on my business.”