MTC case study
Activity:
Media Relations
Client:
MTC Insulation Solutions
Challenge
MTC Insulation Solutions (MTC), a food construction contractor, was relatively unknown by the media. PR was required to build relationships with journalists and achieve trade press coverage.
Solution
Reflection PR firstly audited the trade media to ascertain the news stories journalists would be interested in, before briefing MTC and writing a news pro-forma.
MTC had recently completed the design and build of a bread factory for a client renowned in the bakery industry. Reflection PR wrote a press release, set up professional photography and distributed it to key online and offline media.
Result
The press release generated six articles in trade press and three online news pieces.
The coverage raised the profile of the company by communicating positive messages to an audience of more than 94,000 people.