PR puts Baked British Beans back on our plates

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Once upon a time there was a PR agency in Norwich who wanted to do things a little differently.

Reflection PR launched in 2009 to offer a results-orientated service. We believe in a professional approach and our team are members of The Chartered Institute of Public Relations (CIPR) and The Chartered Institute of Marketing (CIM) - the largest marketing community in the world. 

You can read more about our values here and meet the team below:

Suzy Pettican, managing director


Suzy kicked off her career in the leisure and tourism sector, managing marketing and events for a hotel and Golf and Country Club.

Working her way up to head of marketing and communications for the UK's largest affordable housing provider, Suzy launched Reflection PR in 2009, scooping a Silver award for Outstanding Small PR Consultancy in its third year.

As well as running a business, Suzy is kept busy renovating her 1930's home and training her energetic Patterdale Terrier!

She likes nothing better than a weekend walk along the North Norfolk coastline, finished off with a stop-off at a dog friendly bar or restaurant.

Recent client work: Pensthorpe, Forest Park, Roots, Holkham Country Fair and Goldsmiths

Nicky Barrell, account director 


Nicky is an NCTJ-trained journalist who reported for both daily and weekly Archant titles across East Anglia.

She has developed, produced and marketed entertainment and documentary series for ITV, Channel 4, Discovery and Sky including producing a weekly BBC current affairs programme live from Reuters in New York.

Nicky's PR and marketing experience was honed with managing Open Day recruitment at the University of East Anglia. More recently Nicky has worked in PR, communications and marketing for Norfolk & Norwich Festival - one of the top five festivals in the country.

Nicky enjoys introducing her ten year old son Alfie to places in Norfolk she knew as a child and continuing to explore this beautiful county together.        

Kelly Pointer, senior pr executive


Kelly was first introduced to Reflection PR during a work experience placement with us and later returned to lead our awards division after obtaining a first class degree in Media, Communications & Cultural Studies from Newcastle University.

She enjoys working with clients to write compelling award nominations and says that the best part is clients' reactions when they are shortlisted.

At weekends Kelly loves exploring the great outdoors with her canine partner in crime, Rossi her German Shepherd.


Daniella Carter, digital pr executive


Daniella assists on all aspects of PR, from writing press releases, managing successful PR launches to handling relationships with journalists in the national and local media. She is known to manage social media accounts and write engaging blog and e-news content.


Along with her Media Studies degree; Daniella is currently studying the CIPR Advanced Certificate 


Originally from Essex, Daniella enjoys having the Norfolk Broads on her doorstep, but makes lots of trips home to catch up with her two adorable dogs!


Recent client work: Pensthorpe, Holkham Country Fair, Woodgate Nursery and Goldsmiths

Sam Bird, digital marketing executive


As our Digital Marketing Executive, Sam uses his digital and design skills to get clients noticed on social media and online channels.


With a passion for producing and editing video content, he also likes to be in front of the camera, presenting videos for brands including Pizza Express, ThatSaleSite and his own You Tube Channel.


In his spare time, Sam is a keen health and fitness fan, running his own successful personal fitness business.


Recent client work:, Solus Grills and Shower Power Booster

Neil Pettican, director


With a head for numbers and a business qualification from Cranfield University, Neil is a Director of Reflection PR and Suzy's long-suffering husband!

Neil puts his strong business and sales background to good use, working as a National Account Manager for a multi-national organisation.


As a great sounding board for Reflection PR, he also helps us with back office functions so we can focus on delivering a great service to clients.

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Reflection PR and the work they have done for us has exceeded our expectations.
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