PR puts Baked British Beans back on our plates

Read more

our story

Once upon a time there was a PR agency in Norwich who wanted to do things a little differently.

Reflection PR launched in 2009 to offer a results-orientated service. We believe in a professional approach and our team are members of The Chartered Institute of Public Relations (CIPR) and The Chartered Institute of Marketing (CIM) - the largest marketing community in the world. 

You can read more about our values here and meet the team below:

Suzy Pettican, managing director


Suzy kicked off her career in the leisure and tourism sector 16 years ago, managing marketing and events for a hotel and Golf and Country Club.

Working her way up to head of marketing and communications for the UK's largest affordable housing providers, Suzy launched Reflection PR in 2009, scooping a Silver award for Outstanding Small PR Consultancy in its third year.

As well as running a business, Suzy is kept busy rennovating her 1930's home and training her energetic Patterdale Terrier!

Hannah Freeman, account director


Passionate about great client service and delivering creative campaigns, Hannah brings 11 years' PR and marketing experience to the team.

Thriving off the variety of agency life, Hannah has also completed the CIPR Diploma to develop her strategic PR planning and communications management skills.

Leading the team that scooped the 'best campaign under £10k' title in the CIPR awards, she also became mum to Phoebe and completed another big project - her self-build home - in the same year!

Daniella Carter, digital pr executive


With a Media Studies degree, Daniella has experience of new media and broadcast journalism, gaining valuable work experience from the Press Association - the UK's leading provider of mulit-content platforms.


Playing an important part of Reflection PR's social media offering, Daniella writes engaging blog, social media and e-news content. 


Out of work, Daniella enjoys going back home to Essex to see her two adorable dogs.

Sam Bird, digital marketing executive


As our Digital Marketing Executive, Sam uses his digital and design skills to get clients noticed on social media and online channels.


With a passion for producing and editing video content, he also likes to be in front of the camera, presenting videos for brands including Pizza Express, ThatSaleSite and his own You Tube Channel.


In his spare time, Sam is a keen health and fitness fan, running his own successful personal fitness business.

Neil Pettican, director


With a head for numbers and a business qualification from Cranfield University, Neil is a Director of Reflection PR and Suzy's long-suffering husband!

Neil puts his strong business and sales background to good use, working as a National Account Manager for a multi-national organisation.


As a great sounding board for Reflection PR, he also helps us with back office functions so we can focus on delivering a great service to clients.

our services
what our clients say
Reflection PR did exactly what we needed them to. They established a professional on…
Manifest IT
read our testimonials » frog

Holkham Country Fair - just over two weeks to go!
Holkham Country Fair is the perfect way to start the summer holidays, with the option to camp over the two days, a fantastic line up for the whole family, and free for children under 14– what’s not to like?!

“Epic” indoor adventure coming soon to Pensthorpe Natural Park
An exciting new £1m indoor adventure play area is coming soon to Pensthorpe Natural Park to inspire children into nature after its Junior Board has given it their seal of approval.