Once upon a time...

We look forward to hearing your story.

our story

Once upon a time there was a PR agency who wanted to do things a little differently.

Reflection PR was launched in 2009 to offer a range of PR activities with no long-term contracts; just a flexible, professional service.

From previous, not always satisfactory, experiences of using PR and Marketing agencies, this consultancy was born to offer a transparent way of working - hence the name, Reflection PR.

Our team are members of The Chartered Institute of Public Relations (CIPR) and Suzy is also a member of The Chartered Institute of Marketing (CIM) - the largest marketing community in the world.

We're extremely driven to achieve great results and we won Silver for Outstanding Small Consultancy in the CIPR's Pride Awards, East Anglia from the Chartered Institute of Public Relations.

What makes us tick? Take a look at our values.

Here's our story:

Suzy Pettican, founder and managing director


With a talent for creating ideas, Suzy kicked off her career in event management fourteen years ago where she organised corporate golf days and events.

She studied with The Chartered Institute of Marketing before her love of writing saw Suzy specialise in PR and study with The Chartered Institute of Public Relations.

After a spell in Hertfordshire, Suzy returned to Norwich and worked her way up to Head of Marketing and Communications for one of the UK's largest national housing providers. 

She founded Reflection PR in 2009; the same year she became a finalist for the CIPR's Outstanding Young Communicator award.  


Hannah Freeman, account director


Passionate about great client service and delivering creative campaigns that achieve results, Hannah brings more than 10 years' PR, communications and marketing experience to the team.

CIPR qualified, she completed the Diploma in 2009, a postgraduate qualification aimed at developing strategic PR planning and communications management skills. Thriving off the variety of agency life, she has worked for consumer, b2b, public sector and not-for-profit clients, including national brands and regional organisations.

In 2011, she led the team that scooped the CIPR title for 'best campaign under £10k' in the East Anglian awards. And in the same year became mum to Phoebe and completed another big project - her self-build home!

We would love to hear your story.  Why not call us on 01603 219191

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what our clients say
Reflection PR advised on content and got my first column in print and online.
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25th anniversary celebrated with launch of food guide and Flagondry ale
A must have food guide for visitors to the Broads and a speciality beer, Flagondry, has been launched to celebrate the Broads Authority’s 25th anniversary.

Aged 18-30 with a creative business idea? Good Story can help
On Saturday 26th April our MD Suzy Pettican has been invited to speak to a group of aspiring young entrepreneurs to help them turn their creativity into a business. The day has been organised by Suffolk based charity Good Story, offering passionate people aged 18 to 30 business mentoring and funding.