Challenge:

To publicise GSA Marine among boat lovers and encourage journalists to write about its new boat.

Solution:

A media relations campaign in specialist boating press focused on the re-launch of a classic boat from the 80′s, inviting journalists to visit the company at the Boat and Caravan Show and test the new boat.

Results:

Journalists from five media visited GSA Marine's exhibition stand and river tests were secured with four.

Positive PR coverage reached over 56,500 people through a four page feature in Canals and Rivers magazine and three pages in both Anglia Afloat and Canal Boat. The editorial coverage appears on GSA Marine's website.

Testimonial:

"I'm really pleased with the coverage that has been achieved for the new boat which has saved valuable time so I could focus on my business."

Glenn Munford, Owner of GSA Marine