To publicise GSA Marine among boat lovers and encourage
journalists to write about its new boat.
A media relations campaign in specialist boating press focused
on the re-launch of a classic boat from the 80′s, inviting
journalists to visit the company at the Boat and Caravan Show and
test the new boat.
Journalists from five media visited GSA Marine's exhibition
stand and river tests were secured with four.
coverage reached over 56,500 people through a four page feature
in Canals and Rivers magazine and three pages in both Anglia Afloat
and Canal Boat. The editorial coverage appears on GSA Marine's
"I'm really pleased with the coverage that has been achieved for
the new boat which has saved valuable time so I could focus on my
Glenn Munford, Owner of GSA Marine