Launching GSA Marine's new boat
Reflection

Tourism PR

Boat launch


Challenge:

To publicise GSA Marine among boat lovers and encourage journalists to write about its new boat.


Solution:

A media relations campaign in specialist boating press focused on the re-launch of a classic boat from the 80′s, inviting journalists to visit the company at the Boat and Caravan Show and test the new boat.


Results:

Journalists from five media visited GSA Marine's exhibition stand and river tests were secured with four.

Positive PR coverage reached over 56,500 people through a four page feature in Canals and Rivers magazine and three pages in both Anglia Afloat and Canal Boat. The editorial coverage appears on GSA Marine's website.


Testimonial:

"I'm really pleased with the coverage that has been achieved for the new boat which has saved valuable time so I could focus on my business."

Glenn Munford, Owner of GSA Marine

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