Launching GSA Marine's new boat
Reflection

Leisure and Tourism PR

Challenge:

To publicise GSA Marine among boat lovers and encourage journalists to write about its new boat.


Solution:

A media relations campaign in specialist boating press focused on the re-launch of a classic boat from the 80′s, inviting journalists to visit the company at the Boat and Caravan Show and test the new boat.


Results:

Journalists from five media visited GSA Marine's exhibition stand and river tests were secured with four.

Positive PR coverage reached over 56,500 people through a four page feature in Canals and Rivers magazine and three pages in both Anglia Afloat and Canal Boat. The editorial coverage appears on GSA Marine's website.

"I'm really pleased with the coverage that has been achieved for the new boat which has saved valuable time so I could focus on my business."

Glenn Munford, Owner of GSA Marine

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