I was invited to speak to a group of businesses recently about how PR can help promote their companies.
Biz’Share is a local scheme where business owners meet regularly to support one another and gain advice from Marketing, Finance, Personal Development and Sales experts.
During my session, we chatted about how Public Relations is a great way to raise a company’s profile as the media plays a powerful role in influencing people’s opinions. And we discussed a simple, yet powerful method of communicating news – the humble press release.
It was a lively meeting and we discussed the dos and don’ts of writing a press release and liaising with the media.
And we also demystified PR as most people thought they couldn’t afford to hire a PR consultant. However there are many consultants and freelancers who are happy to work on bespoke, smaller projects. Good news as it means business owners can concentrate on running their business.
If you’re considering using a PR agency, Business Link’s ‘Should I use a PR agency?’ article provides tips on what to think about. And if you’re a Norwich business owner looking to share experiences with other business owners and gain advice, take a look at Biz’Share.